At the hands of Nokia's Wibree, could Bluetooth be on the ropes?

http://blogs.zdnet.com/BTL/wp-trackback.php?p=3707
Worth reading for you tech buffs out there. This is hot off the press. Google doesn't even have it in its search engine yet.

By ZDNet's David Berlind -- Now this is interesting. In an incredibly bold move that has all the makings of a gauntlet, Nokia, a company known for including Bluetooth support in its handsets, has released what appears to be a Bluetooth substitute that it's calling WiBree. According to a Reuters story that we're carrying on ZDNet's News channel (subscribe), Wibree [...]